Don’t managers and owners of small businesses have enough expenses already to worry about? Won’t spending money every month on search engine optimization services only increase expenses without accumulating any additional revenue? These are all popular questions small businesses ask when I am asking them about their current internet presence.
While search engine optimization is a rather discreet field to many business owners, there is a reason why it has become a multi-billion dollar industry. Simply put, search engine optimization gets results.
Of course, there are multiple ways to increase your revenue both on and offline, but when we sit back and really examine the benefits both literally and in relationship to cost-benefit analysis, we can begin to understand why many businesses are focusing a large portion of their marketing budget to hire professional search engine optimization firms. Let’s take a look at some reasons why small businesses should reconsider the sheer importance of SEO.
First, the ultimate and quintessential goal of SEO is to drive more traffic to a particular website, or network of websites. For instance, if you are a business and you have a website at yoursmallbusiness.com, it is a great way for clients to find you online. The question owners and managers need to ask is, “do enough people actually know our website URL, and are we doing anything to expand our presence?” More times than not, the answer to at least one of those questions is no. Having a website, is a great way for consumers to get information about your business, that is, in the present day.
But what about the future? What about the longevity of your small business?
Owners of businesses need to actively increase their internet presence, which will not only drive more traffic to your website, but it will specifically target customers in your geographic region. Additionally, a professional SEO company can distinguish the difference between “browsing” keywords and “buying” keywords. This means, if you wish to increase revenue, hiring a professional SEO firm to analyze keyword trends can allow you to target internet users who are specifically looking for the services you provide. As you begin to target these visitors, you can expect to see a faster return on your investment.
But why SEO? Aren’t there better and more successful ways to manage an internet marketing campaign?
Search engine marketing, and specifically, search engine optimization is only a fraction in the internet marketing realm. However, search engine optimization is a great way to create increase website traffic with a minimal investment. If you find me a small business that has a substantial sum of money to spend on an advertising campaign, I will be surprised. Many small businesses lack the capital to initiate a widespread marketing campaign. Contrarily, most small businesses can afford search engine optimization services that will undoubtedly increase their exposure to consumers. It is this notion that allows search engine optimization to narrow the gap between corporate America, and small business America. Through geographic search engine optimization, small businesses can reach their target market locally, without spending large sums of money to reach an audience non-inclusive in their target market.
In summary, if you are a small business, and want to expand your client base (IMPORTANT), then the internet is the most efficient way to do so. Why spend your money targeting people that are not interested in your products or services when you can target the people that are looking specifically for your products and services. Search engine optimization allows you to do this, and all small businesses should consider it in order to increase their internet presence, traffic, and revenue.