Don’t managers and owners of small businesses have enough expenses already to worry about? Won’t spending money every month on search engine optimization services only increase expenses without accumulating any additional revenue? These are all popular questions small businesses ask when I am asking them about their current internet presence.

While search engine optimization is a rather discreet field to many business owners, there is a reason why it has become a multi-billion dollar industry. Simply put, search engine optimization gets results.

Of course, there are multiple ways to increase your revenue both on and offline, but when we sit back and really examine the benefits both literally and in relationship to cost-benefit analysis, we can begin to understand why many businesses are focusing a large portion of their marketing budget to hire professional search engine optimization firms. Let’s take a look at some reasons why small businesses should reconsider the sheer importance of SEO.

First, the ultimate and quintessential goal of SEO is to drive more traffic to a particular website, or network of websites. For instance, if you are a business and you have a website at, it is a great way for clients to find you online. The question owners and managers need to ask is, “do enough people actually know our website URL, and are we doing anything to expand our presence?” More times than not, the answer to at least one of those questions is no. Having a website, is a great way for consumers to get information about your business, that is, in the present day.

But what about the future? What about the longevity of your small business?

Owners of businesses need to actively increase their internet presence, which will not only drive more traffic to your website, but it will specifically target customers in your geographic region. Additionally, a professional SEO company can distinguish the difference between “browsing” keywords and “buying” keywords. This means, if you wish to increase revenue, hiring a professional SEO firm to analyze keyword trends can allow you to target internet users who are specifically looking for the services you provide. As you begin to target these visitors, you can expect to see a faster return on your investment.

But why SEO? Aren’t there better and more successful ways to manage an internet marketing campaign?

Search engine marketing, and specifically, search engine optimization is only a fraction in the internet marketing realm. However, search engine optimization is a great way to create increase website traffic with a minimal investment. If you find me a small business that has a substantial sum of money to spend on an advertising campaign, I will be surprised. Many small businesses lack the capital to initiate a widespread marketing campaign. Contrarily, most small businesses can afford search engine optimization services that will undoubtedly increase their exposure to consumers. It is this notion that allows search engine optimization to narrow the gap between corporate America, and small business America. Through geographic search engine optimization, small businesses can reach their target market locally, without spending large sums of money to reach an audience non-inclusive in their target market.

In summary, if you are a small business, and want to expand your client base (IMPORTANT), then the internet is the most efficient way to do so. Why spend your money targeting people that are not interested in your products or services when you can target the people that are looking specifically for your products and services. Search engine optimization allows you to do this, and all small businesses should consider it in order to increase their internet presence, traffic, and revenue.


Starting a home based business can be daunting. There are many actions to be taken and it pays to do your homework first.

Firstly you need a place from which to start, like a spare room or at least an area which can be set aside so that it becomes a dedicated place in which you have your computer, desk, shelves, filing cabinets, telephone and modem facilities.

Next you need to evaluate the time that you have available. IE. are you starting part time or do you the resources to go full time?

Speaking of resources, you will need to be able to outlay some money to buy resources, such as the Internet plan you are on, a printer and paper, ink cartridges, pens, note paper, a diary, files and inserts and I recommend an old fashioned Teledex to store your passwords and popular phone numbers in.

OK, I know that you can do this inside your computer, but, **** you know what happens if it crashes or you get power outages,

Can you do this without a home computer? Well I guess you can use a Cyber cafe or library, but this article is really about working from the comfort of your home.

So now you have your home based business centre set up. What now?

Well investing in your Home Based business is all well and good, but the very best and first investment must be into yourself. Basically you will need some knowledge of how to go about building an internet business, but also you need to develop the right mindset so you are prepared to skillfully create your nest venture and steer it to success.

Fortunately, this is the right time for you to be doing this. Yes, even 5 years ago, being a newbie online was very very hard as those people were the pioneers of today and it is from them that you can get the knowledge which will help you in a very big way. But Where and how and which do I choose.

OK, here are some tips.

Firstly research is vital. To start simply Google it! Yes you have heard that popular phrase I am sure, so “Google” it “Home Based business ” into the search bar and see what comes up.

WOW!.!!! There are hundreds! Don’t get overwhelmed, just look at some. see the many types there are.

Then decide what is the type you want to do.

What appeals to you? Flowers, books, paintings, small gifts, clothing… the list goes on.

Now here is something that you may not know about. It is called “Affiliate marketing”. This is a successful and popular model,is super well organised and is a perfect Home based Business..

Benefits of affiliate marketing are:

No stock required, products are listed for you to choose from, payment systems are in place, no humans involved, like personnel, accountants, deliveries etc.

There is much more on this, but

Well, the very best thing you can do now is to get an education as to how to go about your planned project.

I am assuming that you have a reasonable ability to use a computer, so I will start from that assumption.

All my professional work experience has been in chemical laboratories in pharmaceutical industries. Due to the so difficult economic situation that crosses my country, I began to look for other options of work. I began to work during my free time in a company that was dedicated to sell products door to door. I traded their products and memberships with many illusions because the company promised great money. I was gained some money but consumed much time.

By some time I was working in other similar companies but as always if I wanted to earn more money had to spend more time out of my house This affected my family and my full time job. My economic situation began to get worse since in the pharmaceutical industry where I was working announcement that was going to reduce its personnel and possibly close operations. Wow, it was terrible when they gave us the suspension letter, I thought that it was the end of the world’

After 3 month I began to work in another pharmaceutical industry as temporary worker. After 6 months to be there I was pregnant and my contract with the company was about to finish. At that moment I decided to find a work from home.

My first impression was that the internet had many online work opportunities. I registered myself in several of them without looking for information. I began to lose money, invested and I didn’t see any result. In several occasion I stopped looking for work in the Internet and returned to try to find a traditional job. But I am a little stubborn. So, once again I began my online search but this time I needed to evaluate what things I done badly in my past search.

After much search and lose money I find that certainly in the Internet are swindlers but also are real businesses that can be of much benefit if we began in the right way.

These were my conclusions:

1. The correct decisions under desperation cannot be taken.

2. Avoid registering in works or businesses that you must pay first by receiving the complete information. This must work like when you are going to the store to buy clothes. You try the clothes before buying it. In Internet there are business and work opportunities that you can enroll free, access to all the company information and decide if is what you want.

3. Work from home do not function like magic art. As any other work or business need commitment, dedication and time (you decide how many time want to dedicate). You must take it seriously like a traditional work or business.

4. Nothing is free. It is always necessary to make some investment, big or small. The important thing is to have all the information to be able to make a good investment. On the other hand the Internet provides many free tools that are very useful for the online businesses and work from home. Example Free marketing tools, etc.

As a former golf professional, evaluation and risk management is par for the course (pardon the pun). No matter what the situation, the thought process remained the same. If you are willing to accept the consequences of your actions then go ahead. If you are hesitant because of the potential outcome, do not do it….. It’s called evaluation.

Why is it then that so many people fail to evaluate their MLM business, both new opportunities and existing interests?

All network marketers should have at least a basic understanding as to where you sit in the market place and if you’re looking to start your own business, the criteria listed are a good way to start your research.

What is the product?

oIs it top quality or is it a fad?
oHow many products are available to be marketed?
oIs money invested in the market research?
oIs the product consumable meaning repeat business orders?
oDoes the product offer great value or is it cheaper elsewhere?
oAre you happy to use the product? Even if you were not in the company?
oDoes the product give you confidence in what you are doing?

Clarify Expectations

oWhat are the expectations of you and what do you expect from not only the business but also from the training and mentor programs? If there is a clash here, the results could be terminal.
oDoes your personality match that of your potential upline? Are they a giving type of person or are they in this to service their own needs?

Compensation Plan

oThis varies right across the board. There are companies with plans providing over 60% and there are companies paying a whole lot less with the industry standard being approximately 50%. If you are going to work hard, you may as well get the biggest bang for your buck!

Retention rates

oThis can destroy businesses and often does. It is like filling a bucket full of water only to find out that the bucket is full of holes!
oIndustry average unfortunately is approximately 15% but the good news is there are MLM businesses with substantially higher rates due to mainly to the product they are marketing and the training environments provided by their leadership.

Marketing strategy

oHow do they generate business?
oDoes this style match up to your personal attributes?
oDoes the strategy require many, many hours and in your face strategies?


oHave processes been put in place to automate your business? The idea being to free up your time so you can work on the real gritty parts of the business.
History of the company
oDo not go into this blind. Make sure you have all the information you need to make an informative decision. The last thing you need is to find out the company is just starting out. (Unless of course you are searching for such a chance).


oWhat systems are in place to provide the teaching tools you need and the personal mentoring you will require?
oAre the tools a way for your teachers to make money or are they freely available for your development?


oWhat is your capital investment? What other capital might be required after starting up?
oWhat time investment will be required?
oGenerally It will either cost money or it will cost you time?


oWhilst the duplication of successful processes has merit, it is impossible to duplicate people and the personalities that are attached.
oIs there going to be room for you to be you?

Put the emotion aside for a moment and let your own personality, beliefs and people judgment skills guide you. The choices you make when looking at MLM businesses are far more crucial than some of the everyday evaluations we make. Take a little time and reward yourself for your efforts.

Did you know that our U.S. Congress decided to pass a 700 billion dollar bail out plan? 700 billion dollars! what would you do with that kind of money? Invest it, buy a dream home or vehicle, go on a permanent vacation? There’s millions of things you could think of to do with this amount of money. Would you help out the middle man in our nations society? If you answered no, don’t feel at all bad; the congress wouldn’t do it either.

With the economy failing and the rich getting even MORE richer,Our congress decided to pass a 700 billion dollar bailout plan for our banks and Wall street.They say that it will boost our economy by providing credit to banks so that they can loan it out to big businesses, which in turn should allow them to grow, make more money, and produce more jobs for the middle class. Sounds great right!? Sure and while your buying into that be sure to check out the properties on the moon for sale.

THE TRUTH is that this bill will only help out banks and Wall street. Very little of this investment will trickle back down to the middle class. I find it ironic that they would even ask the tax payers to bail them out when they have been screwing us over for years. If it wasn’t for Wall street’s greed we wouldn’t be in this mess now. Our real estate market has completely collapsed and people are losing their homes along with there equity faster than anytime in history before. Jobs are being lost faster than our economy can replace them, leaving thousands of people unemployed and can’t find work. Health care cost are sky rocketing and the number of uninsured keeps getting higher by the second. How much of that 700 BILLION DOLLAR’S is going to be used to address those issues? None!! That’s right, none of that money will go towards helping out the problem of the middle class.


I’m not just talking about change in our nations capital; I’m talking about a real change for the middle class and everyday hard working Americans. In reality neither one of our presidential candidates have a true plan that will help out the common man. They are just making promises that they already know they probably wont keep. It’s time for us to take care of US! HOW?

Home Based Businesses

Instead of trying to find yet another dead end job that doesn’t even pay for basic food and shelter; I decided to come up with my own bailout plan, a home based business. I believe that the best investment that a person can make is an investment in themselves. Everyone should have a home based business.

Here’s Why:

.No one will ever pay you what you are really worth.
.You shouldn’t have to downsize yourself
.Our tax system is setup for business owners not workers
.It’s a real chance for financial freedom
.You are your own boss

There are thousands of home base businesses out there some of them are good,while others not so good.

What to look for:

-Look for something that you would love to do. It doesn’t matter how much money you can make if you don’t enjoy doing it, right?

-Look for a business that you can do from home, without taking over your home. Your family should always come first.

-Look for tools and training.
In our new era everything is on the internet. So in order to be successful at any business you will need to know how to market on the internet.

The most common problem that people face when they are starting their business is regarding how to find the funds that is necessary to start the business. Although a great business plan is essential in this respect, yet it may not be enough to get the required amount of funds to run the business. While some people try to take help from affluent friends, some others may resort to bank loans and for the rest, there are venture capital investors who will be happy to invest in a new business.

The business owners usually look into the funding that is received from venture capital firms. However, even before you join hands with venture capital investors, you must ensure that their welfare is safeguarded regarding their investment. When venture capitalists invest in your firm, they become more than mere creditors, they turn into part owners and this is the reason why they need to see the long-term revenue options of the company.

Tips on finding the right venture capital investors for your company

1) It is important to start with concrete business plan presentation as most of the investors would love to go for businesses that have concrete plans to support their venture. Without having convincing ideas for your business, it will not be possible for you to attract investors. Hence, before starting to look for VC’s make sure that you start your work towards a fine business plan.

2) When you get some investors who are interested in your project, you must show them the return on their investment. Most of the VCs usually look out for at least three to five times return on their investment. Thus, you must be clear from the beginning regarding the return on investment that they must be expecting from your business. Investors would like to deal with you if they realize that you are thorough about all the aspects regarding your business.

3) When you are getting into a discussion with your investors, you must be ready with an exit strategy at the end of the meeting. The exit program must discuss about the direction in which the company is heading to as investors are certainly interested in another possible investment opportunity. In order to convince your investors, you must be ready to sell, merge or go public.

I know that every work at home mom wants to spend more time with their kids and doesn’t want to take a part time job, so the Internet is a blessing when it comes to making money from home.

But there is one important thing you should know …

I am going to show you the biggest scam to avoid so you can save yourself thousands of dollars and hundreds of hours from this one particular scam called High-Yield Investment Program (HYIP), also known as Pozi scheme.

This is how HYIP works: the company promises you some big money if you invest just $100. The HYIP company will give you $500 at the end of the month. But that’s not all.

Most of the time they’ll pay you a percentage of the money you invested. For example, 50 percent growth per day. So you earn 50 dallars per day if you invest in $100. Can this be true? Yes but it’s a big scam because everything goes crashing down.

The reason why people fall for this scam is because it sounds so enticing — another get rich overnight scam that makes owner rich and the so called “investers” — you, the work at home moms — poor.

And guess what? People still fall for HYIP scams because greed is part of human nature. There are other ways to make a money but High-Yield Investment Program isn’t one of them.

For example, back in 2005 when there was this very popular High-Yield Investment Program on the Internet. Everybody was investing hundreds of thousands of dollars into it until one day the website close down.

People went broke — some literally went homeless, from what I can remembered. The owners of the website actually got arrested for this Ponzi scheme and I haven’t heard about them since.

Don’t forget to avoid High-Yield Investment Program like a plague and look for legitimate ways to make money online.

In today’s society, there are so many different home business opportunities out there, that it can become very difficult to choose the right one. Every time you click on the internet there is someone there pushing what they think would be the home based business solution for you. In this article, I wanted to share with you some proper steps you can take to help you make your choice much simpler, when choosing the right home business.

One of the most important things you can do, is write down your interests and talents that you possess. It is very critical that you really get inside your own head and figure out what direction you want go in. Figure out what drives you, what motivates you, and what you are truly passionate about. The mistake you do not want to make, is choosing a home business that you have no passion about. I mean it. Dig deep into your soul and be honest with yourself. When starting your search on a good home business opportunity, it is important that you start with a company that is willing to teach and mentor you. Everyone starting a home business needs help. At first you will encounter a learning curve that you must go through in order to get things running properly in your business. But with the right people and the right tools in place, you will quickly conquer this. Try to find a home business that have people there in place to help you succeed. I cannot begin to stress the importance of a great team behind you to ensure your success. It is not only important, but vital!

One important note I would like to point out to you, is that you must come to realize that there is no real business opportunity out there that you can start free or for very little money. In your search for the right home based business, you will encounter business opportunities that promise you the world for practically nothing at all. If you believe this, then maybe you should not start a business afterall. I mean come on, I live in the real world, and i’m pretty sure you do to. If you are going after a reputable and well established home business, then you know you will have to invest some type of money. Trust me, these companies telling you that you can make thousands in a week for just a pocketful of change, will not be around tomorrow. Stay as far away as you can from them.

As with any business out there, it is also important for you to research the type of business you are looking into. You have to understand that for a business to be profitable, it must have great market potential. It should also have longevity and not be trendy or faddish. It must have real staying power. Being unique is a very powerful tool to have. I’m not saying that you have to reinvent the wheel, but you must have a product or service that has true demand in the marketplace. Just take your time and research, it will pay you substantial dividends.

Overall, there are many other important factors in place that can help you decide which home business is right for you. I have shown you a few that will help you get going in the right direction. Remember that it takes real work to start a business and there is no easy solution out there. You can take that from me, I am living proof. Just be true and honest with yourself, and you will go far with success in your life.

Foreign companies may set up business in India in any one of the following manners while retaining its status as a foreign company:

Liaison Offices – A foreign company can open a liaison office in India to look after its Indian operations, to promote its business interests, to spread awareness of the company’s products and to explore further opportunities. Liaison offices are not allowed to carry on any business or earn any income in India and all expenses are to be borne by remittances from abroad.

Project Offices – The project office is the ideal method for companies to establish a business presence in India, if the object is to have a presence for a limited period of time. It is essentially a branch office set up with the limited purpose for executing a specific project. Foreign companies engaged in turnkey construction or installation normally set up a project office for their operations in India.

Branch Offices – Foreign companies engaged in manufacturing and trading activities outside India may open branch offices for the purpose of:

o Representing the parent company or other foreign companies in various matters in India, like acting as buying and selling agents.
o Conducting research, in which the parent company is engaged, provided the results of this research are made available to Indian companies
o Undertaking export and import trading activities.
o Promoting technical and financial collaborations between Indian and foreign companies.

Trading companies – Foreign companies may invest in trading companies engaged primarily in exports. Such trading companies are treated at par with domestic trading companies in accordance with the trade policy.

The RBI accords automatic approval for foreign equity up to 51 per cent for setting up trading companies engaged primarily in exports. All other proposals, which do not meet the criteria for automatic approval, can be addressed to the Foreign Investment Promotion Board, i.e. “FIPB”.
Wholly owned subsidiaries – Foreign companies may set up a wholly owned subsidiary, which is an Indian Company with an independent legal status, distinct from the parent foreign company.
Under the current foreign investment policy, a wholly owned subsidiary can be established either under the automatic route, if the conditions specified therein are complied with (specific high priority industries) or obtain an approval from the FIPB.

Joint venture companies – Foreign companies may set up a joint venture company i.e. in financial collaboration with an Indian business house/company in India, which is an Indian Company with an independent legal status, distinct from the parent foreign company.

Under the current foreign investment policy, a joint venture can be established either under the automatic route, if the conditions specified therein are complied with or obtain an approval from the FIPB.

Foreign companies intending to set up any kind of office mentioned above activities on behalf of the parent company or foreign trading companies in India for promotion of exports from India have to obtain a prior approval of the Reserve Bank by submitting an application in the prescribed form to the Central Office of Reserve Bank. On approval of such cases, permission is granted initially for a period of 3 years, subject to the condition that expenses of such office will be met exclusively out of inward remittances; such offices are not permitted to generate any income in India.

Industrial Policy:

Industrial Policy: Industrial Policy determines items/areas reserved under automatic route of approval by the RBI for Foreign Company to do business in India. Automatic approval is available through the RBI in all items/activities with the exception of a few items which are set out in Press Notes issued by the Government of India.

Besides reserved items/areas reserved by Reserve Bank of India are also notified a “List A” which specifies activities that are not covered by its Automatic Route.

To carry on business in items/areas reserved in List A, proposals are required to be approved by Foreign Investment Promotion Board, Government of India for which an application is required to be made to Secretariat for Industrial Assistance, Ministry of Commerce and Industry, Government of India, New Delhi.

Industrial licensing is mandatory in respect certain industries i.e. Distillation and brewing of alcoholic drinks; Cigars and cigarettes of tobacco and manufactured tobacco substitutes;

Electronic Aerospace and defense equipment of all types; Industrial explosives including detonating fuses, safety fuses, gun powder, nitro cellulose and matches; Hazardous chemicals; Drugs & Pharmaceuticals (according to modified drug policy issued in September ’94).

The compulsory licensing provisions do not apply to the small-scale units manufacturing any of the above items reserved for exclusive manufacture in small scale sector.

Specific Industries are exclusively reserved for the public sector i.e. Arms and ammunition and allied items of defense equipment; defence aircraft and warships; Atomic energy; Railway transport.

Foreign Collaboration:

Indian Companies can also enter into Technical Collaboration Agreements with Foreign Collaborators under two routes:

” The automatic route of Reserve Bank ” Under approval of Secretariat for Industrial Assistance (SIA), Ministry of Industry, Government of India, New Delhi.

Application for foreign technical collaboration which do not conform to the parameters given in automatic route are required to be made to SIA, Ministry of Industry, Government of India, New Delhi. The extension of Foreign Technical Collaboration Agreements (including those approved by the Reserve Bank) is also required to be approved by SIA.

Nuts and Bolts-1: Registration & Incorporation

The procedure for registration of an industrial undertaking varies; it entirely depends upon whether the item proposed to be manufactured falls within the licensed, de-licensed, or small-scale sector. An application seeking an industrial license must be filed with the Ministry of Industry together with the application seeking NRI investment approval. An application in Form FC/IL – SIA must be submitted to the Ministry of Industry for grant of an industrial license.

Form FC/IL – SIA should comprise information related to the promoter and collaborator, proposed activities, items of manufacture, capital structure, borrowings, investment, foreign exchange inflow, technology transfer, if any. There is no definite time frame as when the approval will be granted, it depends on a case-to-case basis. However, if the information supplied in Form FC / IL – SIA is precise and calls for no clarification from the Government, approval is normally obtained in 4-6 weeks.

In case of an item reserved for manufacture in the small-scale sector unit must get itself registered with the Directorate of Industries/District Industries Centre of the State Government concerned.

Can capital investment made in India be repatriated Capital investment made in India can be fully repatriated along-with the profits after completing certain formalities. Also, returns on the investment can be repatriated in two forms i.e.:

“Dividend – dividend on shares held by foreign investors is fully repatriable subject to certain formalities “Interest – interest earned on bonds or debentures can be repatriated after paying appropriate tax. the profit, earned by the branch doing permitted activities can be remitted after payment of the necessary taxes in India, the branch office should submit an application for remittance to the authorized person along with necessary documents/certificates etc., as prescribed. Direct Tax Issues Tax liability in India is basically determined on two criteria viz. Scope of total income and Residential status of the taxpayer. Company that is registered outside India is treated as a Foreign Company. Taxable income of foreign enterprises determined as per the various provisions contained in the Indian Income-tax Act, wherever a foreign enterprise belongs to a country with which India as entered into an agreement for Avoidance of Double Taxation (AADT), the tax liability determines as per the provision of the relevant AADT.

Who wouldn’t desire to drop 2 to 3 sizes in 10 minutes? What if you really could and enjoy a healthy income helping other people do the same? In this Ardyss International review I intend to share with you a number of important things to take into account when looking at this opportunity. By the way, I am not involved with the company in any way, so this review is totally unbiased.

Ardyss International Review

The company was officially launched by the Diaz de Leon family, in 1991, in Mexico. Now, almost 20 years later, the company’s headquarters are in Las Vegas, NV. The CEO of the company is Miguel Arvaez. Their products are sold through a multi-level marketing network of distributors and are available in the United States, Canada, Mexico, Puerto Rico and the Dominican Republic.

Ardyss International Products

Ardyss is positioned quite uniquely in the rapidly expanding health and wellness industry. They combine body shaping garments with nutritional supplements and skin care products to deliver a new and healthier you. The company currently markets 16 unique Body Magic garment styles for women and 2 for men. They allow you to drop sizes right away while shaping your abdomen, buttocks, and chest area. In addition, Ardyss sells over 20 nutritional supplements and 6 skin care products.

Body Magic 2 Step System

To achieve maximum results Ardyss introduced their Body Magic 2 Step System. The first step involves the use of their Body Magic shapewear that gives you the appearance of weight and sizes lost. It is also designed to improve posture, overall muscle tone in the abdomen, buttocks and chest area over time. The second step is to drink their Le Vive nutritional juice. Le Vive is a blend of 5 fruits high in antioxidants which helps get rid of toxins, cleanses the body, and promotes increased energy levels.

Ardyss International Opportunity

The company’s compensation plan is a multi-level marketing plan and is based on a unilevel model. Independent distributors can retail the products direct or put together a team of distributors. Various bonuses are available including unilevel, enroller, express, power pack, generation, and rank bonuses. The plan also offers a car bonus as well as sharing in a leadership pool. To become a independent distributor one can join for free by being on autoship, pay for a $30 starter kit, or purchase a $299 power pack.

Is ArdyssLife A Good Business Opportunity For You?

Ardyss International appears to be a solid company marketing quality products to a definite market. However, as in many network marketing companies, only a percentage of the distributors earn the big money. Most new distributors get excited about the company, the products, the opportunity to make money, and do not realize that this is a business that requires marketing.

If you’re excited about this business, invest time thinking about how you are going to market this business. Are you going to follow the usual network marketing method? Are you going to get in touch with friends, family, and everyone you know? Are you going to host home presentations? What are you going to do when you run out of people to call? Are you planning to learn how to use the Internet to find targeted prospects for your business?